The CBPN team offers outsourced services for lead generation and business development.
- Content marketing, for regular, high impact brand building.
- Demand generation campaigns to generate qualified lead flow.
Contact us to discuss your campaign requirements.
Vendors are welcome to self-post their own promotional blogs (submit here), or we can write them for you.
In this era of hyper intensive social media marketing, utilizing content marketing to drive demand requires high frequency article postings.
A one off article is unlikely to achieve high impact response rates, instead very regular, high quality thought leading publishing is essential to success.
However few selling organizations have the time or resources to output this level of content.
We specialize in creating engaging, viral content.
Business Development Campaigns
Full service Sales and Channel Management.
For vendors seeking a more hands on lead generation capability, we offer a full Business Development service.
- Market and product strategy: Identify and document (through Content Marketing) your selling proposition.
- Devise and execute lead capture campaign: Webinars, white paper downloads etc.
- Channel development: Identify and recruit route to market and solution partners.
- Opportunity engagement: Direct selling and deal closing.